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Archive for the ‘Copywriting’ Category


Product Photography Tutorial Small items

By on Sunday, December 25th, 2011 | Comments Off

Using our smallest tabletop lighting kit Gavin Hoey shows how a simple setup can be effective for small product or jewellery photography giving repeatable results. www.smick.co.uk Video Rating: 4 / 5 Tutorial on quality lighting for tabletop product photography (still-life or video). Step by step using Lightright reflectors. A black,chrome and light gray subject is [...]

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Photography Lighting Techniques : Product Photography Lighting

By on Thursday, December 8th, 2011 | Comments Off

When taking photographs of products, photographers will fill the shadows with a reflector and define the edges with a separate light. Set up lighting for product photography with the tips in this free video on photography lighting techniques from a professional photographer. Expert: Mark Bowers Contact: www.bowersphotography.com Bio: Mark Bowers runs Bowers Photography, located in [...]

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Episode 2 , DIY Photo Studio Product Lighting

By on Thursday, October 13th, 2011 | Comments Off

Use inexpensive materials to create your own photographic studio equipment for product photography

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Advertising product photography tutorial: water splash photoshoot

By on Sunday, June 12th, 2011 | Comments Off

This is the most enjoyable photo-shot I had for last few month: not only the most technically challenging but the end result is the most eye-catching and outstanding. More detailed spec and description is on the blog: awe.sm Video Rating: 4 / 5

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Digital Photography 1 on 1: Episode 34: Easy Product Photography

By on Friday, April 8th, 2011 | Comments Off

In this episode Mark will show you how easy it is to use a light tent to get nice product pictures. Video Rating: 5 / 5 Please visit prophotolife.com (video episode 17) for questions or comments. In this video we create an environmental product photography by combining techniques learned on earlier episodes.

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Smick Product Photography Tutorial

By on Friday, April 1st, 2011 | Comments Off

Product photography tutorial presented by Gavin Hoey showing the high power tabletop lighting kit from smick.co.uk shows how to take pictures on whit and black backgrounds using home made lighting table. Kai and Lok get set a challenge to do some product photography on the cheap. They each have their own camera, but they need [...]

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

By on Thursday, July 15th, 2010 | 5 Comments

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, [...]

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