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Archive for the ‘Heroes Copywriter Craig Garber’ Category


“How To Use A Simple Sales Letter To Get Anything You Want!” by Craig Garber

“… the real reason this letter worked so well is, it evokes an emotional response throughout, especially in… the list of benefits… ” Sometimes you reach a milestone in your life, that causes you to sit back and think about the circumstances leading up to it, and everything it took to get you there in [...]

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“Why The Devil Really Is In The Details!” by Craig Garber

“See, what this does, is… it makes you more “real” as a person. And don’t kid yourself — your prospects are buying YOU — NOT your goods and services.” Here’s why you really should sweat the small stuff — at least… the important small stuff. According to the “Random House Dictionary of Popular Proverbs and [...]

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“What To Never Ever Say To Your Prospects… And… The Secret Weapon You Must Always Use Instead!” by “Craig Garber

“See if you can pick up on the changes and how they draw you into the copy, getting you much more involved…” There’s one thing you should never ever talk about with your prospects when you’re trying to sell them something. Why? The answer is simple — they’re just not interested in hearing about it. [...]

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“Sometimes It’s Refreshing To Be Looking at the World From a Different Vantage Point — You Don’t See Things the Same Way.” by Craig Garber

I’m writing today’s tip from over on the west coast of Florida, just outside of Tampa, where my family and I will soon be relocating. Sometimes it’s refreshing to be looking at the world from a different vantage point — you don’t see things the same way. You know what I mean? Are you consistently [...]

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“How To Get ALL Your E-mails Read!” by Craig Garber

“And if you think about everything you’ve already been through, and everything left that life’s going to throw at you… “Easy”… “Stress-free”… and “Uncomplicated!”, doesn’t sound too bad now, does it?” I just got this message in from one of my subscribers and I wanted you to know about it, immediately. You know, you never [...]

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“Finally, An Exciting Way To Generate Qualified Leads…And… Get Your Prospects All Fired-Up About You!” by Craig Garber

“… at least now you have a working formula to use, so you can figure out what numbers you need, to make this sweepstakes of yours work!” Last week I pointed out how John Kerry was successfully using direct-response marketing to generate qualified leads, to pick up supporters for his campaign. As I promised, today [...]

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“How To Leverage Your Prospect’s Behavior… Into Cash In Your Pockets!” (part 1) by Craig Garber

“these are the same concerns consumers have always been preoccupied with…” Dan Kennedy recently identified 5 keys to consumer behavior, based on the results of current ad research. And here they are: Speed Time/Convenience New Service Guarantees Celebrities First, you need to realize that with the exception of #5, these are the same concerns consumers [...]

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“Here’s Your Real Bottom Line When It Comes To Smart Marketing!” by Craig Garber

“Thousands of miles away from Cleveland, however, a struggling actor bought himself a television set with 100 dollars he had as a birthday present, so he could watch the Ali-Wepner fight. This simple and innocent act, was a turning point, that would alter his life forever…” Here’s a curious story: On March 21st, 1975, in [...]

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“Why You Musn’t Wait Up For The Expert Fairy!” (Pssst… She’s Not Coming!) by Craig Garber

“It’s a simple fact, yet not many people leverage this behavior to their best interests, when it comes to their marketing.” When my kids were little, whenever they lost a tooth, they’d put the tooth under their pillow… knowing full well the tooth fairy would pay them a visit overnight, taking their tooth, and leaving [...]

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“Rates Of Your Marketing” “How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing” by Craig Garber

“…if you’re using pictures — whether in newspaper or magazine display ads… online… or in sales letters — make sure, no matter what, you’re using real-live photographs and not drawings.” There should only be one, over-riding reason why you’re doing anything in your marketing. Know what that reason is? Of course! To increase the response [...]

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