Entrepreneur Days Photos Shows Many Of the Top Internet Marketers Before They Became Famous

I know a copywriter who’s so good he got me to write a check for $5,000 today before I even knew what he was really selling. I have absolute faith and confidence that it is money well spent. Well, not just spent. Invested. This is not some cute little story I made up for my [...]

As we Americans prepare for a day of edible abundance, it’s good to think about the currency that puts the food on the table — financial abundance. Not just money. Profit. I bring this up because yesterday I was talking with a client who is has over a quarter-billion dollars’ worth of sales to his [...]

When Your Headline Sucks, It Doesn’t Really Matter How Good The Rest Of Your Copy Is. Here’s What Not To Do: 1. Don’t be clever. Most of the time, the urge to be clever is a short-cut to avoid doing the work of creating an enticing promise that will prepare the reader to take the [...]

The not-so-secret code of a fast-food restaurant offers a value meal of ideas for great copywriting: If you live almost anywhere in the U.S. but California (where I live), you know what Waffle House is. In case you don’t, it’s a fast-food restaurant franchise open 24-hours-a-day. In Atlanta, where I had Sunday morning breakfast at [...]

Do you know the way to Trader Joe’s? The California-based grocery chain has outlets in 19 U.S. states. Yesterday I got their catalog in the mail and it is as rich with copywriting tidbits as it is with tempting teriyaki and appetizing ales. I don’t like to go to the Trader Joe’s in my neighborhood [...]

A bullet (bullet point in copy) is a short phrase, sometimes as long as two or three lines, that in a very concentrated, power-packed, and dynamic way sums up what’s really powerful or exciting, usually about one aspect of what you’re writing your copy about. It stokes desire while, at the same time, it builds [...]

A long time ago, I thought I might become a screenwriter. In the Hollywood sense. (I guess anyone who writes to be read on someone else’s computer screen could be called a “screenwriter”… but… I had something else in mind at the time.) Agents and lawyers and stars, o my! Hey, it hasn’t happened yet [...]

Here they are: “Let me tell you a story.” Many “story experts” say we are hard-wired to deliver our full (and uncritical) attention at the very prospect of hearing a story. It’s genetic. To survive, we developed a reflex to blot out all else to hear stories. This was particularly important when all wisdom (including [...]

One of the great things about advertising copy is it allows you to take a successful sales pitch that you deliver in spoken form, to one prospect at a time, and multiply it. Some simple math: If you have a winning formula with your spoken words, and you get 1% response, and you put it [...]

In America every year this time the holiday Thanksgiving rolls around. We forget our vows of low carbs and low-percentage body fat, and gorge ourselves gleefully with the bounty of the land. I like this holiday. Heck, I love this holiday. It celebrates abundance and food, two of my favorite things in life. My only [...]