Entrepreneur Days Photos Shows Many Of the Top Internet Marketers Before They Became Famous

“Write a book? Me? Are you kidding?” No, I’m not. Besides being the most powerful marketing tool around, here are three reasons why you ought to consider writing a book: Fame, Fortune, and Immortality. Fame After I wrote The Seven Lost Secrets Of Success, people asked me to speak on success in business. Now that [...]

For more than one hundred years good advertising professionals have been using the same formula for creating their ads. Known as “AIDA”, it represents “Attention, Interest, Desire, Action:” a proven structure for a successful ad. But the online world requires a new formula. Use the old one and you’re likely to create an ad that [...]

Scene One: It’s 1843. A mysterious entrepreneur hosts a Grand Buffalo Hunt in Hoboken, New Jersey. He anonymously advertises it as a free event open to the public. Thousands of people take the ferries across the river to witness the “wild sport of the Western Prairies,” which turns out to be a playful hoax. The [...]

Writing books, booklets, articles, and special reports as a promotional device isn’t new. Businesses have been doing it over 100 years. Knowing that people like information, coming out with an “info product” is a proven way to build credibility for your service while also promoting it. Online, this technique has never been more powerful. Think [...]

While it’s anyone’s guess, I like to think Sam Clemens would apply his techniques as a speaker to the world of cyberspace. Most people don’t realize that Mark Twain became famous due to his speaking talents. While his skills as a journalist and a humorist made him popular, it was his speaking that shot him [...]

When the American Marketing Association and NTC Books, Inc. hired me to write what was to become The AMA Complete Guide to Small Business Advertising, I knew I had a battle to fight. The greatest books ever written on how to write ads were still in print, and they were all by one man: John [...]

My best friend in college, an advertising major, used to grab a pencil and write the words “sex,” “death,” “females,” and several obscene words on his resume. He would then erase those words, leaving only a faint impression of what he had written. He then mailed his resume to prospective employers. “What in the world [...]

In my most recent book, CyberWriting: How to Promote your Product or Service Online (without being flamed), I reveal the 1903 secret for making money from people’s unconscious need to collect things. (That’s right. It’s a 1903 secret updated for use online today.) In short, the secret goes like this: Find out what people collect [...]

The following are notes for a full-length book on how to write copy that sells. If I’ve missed something, let me know. E-mail: jgvitale@ix.netcom.com Office: 281-999-1110 FAX: 281-999-1313 1. Know your USP. USP = Unique Selling Proposition = a one line statement (proposition) that explains (sells) how your product or service differs (unique) from the [...]

I showed the below list to two marketing consultants. They both asked me not to publish it. I then showed it to a non-marketing person. He said he was going to print the list and tape it to his computer, so he could refer to it every day. Apparently there is real dynamite here. It [...]