Unless you’ve been in a cave, you know that Harry
Potter mania is a worldwide phenomenon. Kids and
grownups alike eagerly await the release of each
book and movie, and I'm one of them. I even
devoured the last book, "Harry Potter and the
Half-Blood Prince," in less than a day. But even
more interesting than the stories, from a business
point of view, anyway, is the fact that 6.9 million
copies of that book were sold in just 24 hours. Wow!
Read more on "How to Create a Profit Windfall When Launching a New Product" By Yanik Silver…
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