Entrepreneur Days Photos Shows Many Of the Top Internet Marketers Before They Became Famous

27. The choice to exert integrated effort or to default to camouflaged laziness is the key choice that determines your character, competence and future. That critical choice must be made continually – throughout life. The most meaningful thing to live for is reaching your full potential.
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Ralph Zuranski: You know, it is funny, when you have interviewed so many heroes, everybody related that the book, Think and Grow Rich by Napoleon Hill, was one of the most powerful books in their lives.

He believed if his theories were taught to young people, that it would cut their learning time in school by half. I wonder why his theories and this information hasn't been passed down to them?

Dave Kekich: I thought about that over 30 years ago, when I first read that book, and it is actually criminal that it is not taught in schools.

Ralph Zuranski: Or taken and put into the super learning format so kids could find it in a format that appeals to them, to make it easy for them to assimilate the information and then look at heroes like yourself and their lives, and see what it has taken to be actually successful, because it is not so much of a twist.

But it is about the eternal process, and about what you think is the major thing that is going to make the difference in how healthy you are, and how long you are going to live, and how successful.

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26. Religiously nourish your body with proper nutrition, exercise, recreation, sleep and relaxation techniques.
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Ralph Zuranski: Well, what do you think about the In Search of Heroes program and its impact on youth, parents and business people?

Dave Kekich: Oh, it is empowering, especially to young people. And by going through a program like this, Ralph, especially with young people, it can shave years of painful trial and error from people’s lives.

It can set them on a positive track they might never have discovered on their own. I stumbled across these ideas, mostly late in life, and I just wish I could have had something like this when I was young. It just could have changed my life dramatically.

Ralph Zuranski: Yeah. That is the reason I created the program.

Dave Kekich: Yeah, my hat is off to you; this is a great program. I just hope you can spread it far and wide.

Ralph Zuranski: Well, with people like you helping out, there is no reason why we can't and just spreading the knowledge that has been around for all of eternity, as it seems to be the same all the time: personal responsibility, believing in dreams, seeking a different path rather than one that is well-traveled.

Dave Kekich: In this there aren't many new ideas; there are new slants on these ideas, but the core values have been there for thousands of years, and for some reason they are not passed on. They are not learned early in life, and I think people get so busy working in their lives that they just don't have enough time to work on their lives or on their children's lives.

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25. Working for someone else gives you little chance to make a fortune. By owning your own business, you only have to be good to become wealthy.
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Ralph Zuranski: So personal responsibility is probably the core thing that people need to address?

Dave Kekich: Very much so. Yeah, very much so.

Ralph Zuranski: If you could have three wishes for the world that would instantly come true, what would they be?

Dave Kekich: Well, that is an easy question for me because I have given this a lot of thought, and one would be that everyone would have complete control over their lives and property without interference from anyone or anything. And in one word, you can call that freedom.

And two, perfect health and longevity for everyone; that is something we work on every day. And three is opportunity for anyone who wants to do it, to better their lives.

I’m not saying that anyone should have to do anything, but for anybody that wants to do it, anywhere in the world, to have the opportunity to put food on the table, to get as much education as they want, to create as good a life as they can for their families, and their neighbors and their loved ones, and the rest of the world.

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Where are Heroes located?

Ralph: They are located everywhere. They are every person that you come in contact with. I actually believe that angels walk this earth and there are good angels and bad angels. I believe that angels are there to miraculously help you.

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28. Keep an active mind, and continue to grow intellectually. You either grow or regress. Nothing stands still.
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Ralph Zuranski: Well, do you have some good resources on www.MaxLife.org that young people can access?

Dave Kekich: For the young people, the best thing they can enact on there is SALADS™. And SALADS™ is the report I mentioned to you. It is an acronym, by the way. It stands for things you need to do in your life, and it doesn't stand for the things you find in salad bars. But part of that is about salads, the D is for diet, and the S is for supplements, and the other S is for stress–stress reduction, for example.

But they can go to www.MaxLife.org, and there are three icons in the middle of the home page. Just click on the one in the middle that says, "How to Live to 120 and Still Remember Where You Left Your Car Keys." That will take you to some pages that will give you some resources.

Right at the bottom of that page, just click on SALADS™, and that will take you to a downloadable version. Now children are probably not going to pay as much attention to that as adults would, because we all kind of feel like we are immortal when we are young.

We all kind of feel like we know it all, and we can get away with a lot of things, physically, that we can’t get away with when we are older. We can get away with a bad diet, although kids are getting much better now, and they are actually seeing Type II Diabetics, millions of cases in children, where you never saw that–you just never saw that 20, 30, 40 years ago.

Now it is rampant. But they still get away with it. I mean, they can get away with lack of exercise more than adults do. The older you get, the harder it is to do some of these things, or at least you think it is harder. It really isn't. But we actually need these things more as we get older.

We need to exercise more, and the older we get, the more we need it, not that we need to get more and more and more as we get older, but the more we need it, because we start to break down. When you are young, your body is pretty forgiving, and it can take a little abuse.

However, if your goal is to live a long time, and feel good and look good, then the earlier you start in life, the more these things are going to help you. Teaching children that is the challenge and it is up to the parents.

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Ralph Zuranski: Well, how are you making the world a better place?

Dave Kekich: In the short term, and I call the short term the next immediately, of course, I am trying to reach people, anybody that will listen to me. I will show them how they can live longer and healthier lives with today's technology.

And again you can go to www.MaxLife.org to find that out in the more immediate term. We are making the world a better place by solving aging and being able to cure diseases and conditions that lead to biological death, and that is raising a lot of money, and making people aware that these things are really possible, and getting the technologies off the ground and managing them, and building management teams.

There is a lot to it. In the long term I have some ideas that could, in my humble opinion, make the world a better place to live through technologies and philosophies.

Ralph Zuranski: Do you have any good solutions to the problems facing society, especially racism, child and spousal abuse, and violence among young people?

Dave Kekich: Well, that is a pretty big challenge and a bit out of my scope and anybody's scope. But I just think that my best solution would be to work toward a system that would be where everyone is 100% accountable for their actions. And mostly where everyone would get exactly what he or she deserves.
And that eliminates a lot of forced social programs. That is on a personal level and on a corporate level. This is not a very popular idea, and it is hard to implement, but I think the solutions are basically getting to the core of the problems and not fighting symptoms.

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24. Enthusiasm covers many deficiencies – and will make others want to associate with you.
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Ralph Zuranski: How do people become heroes?

Dave Kekich: In my mind, by establishing a strong code of ethics and sticking to it, no matter what. And especially if no one is looking.

Ralph Zuranski: Well, how does it feel to be recognized as a hero?

Dave Kekich: Well, it is nice to know that someone thinks of me as a hero, Ralph. I don't, so I just really don't.

Ralph Zuranski: I think Joe Polish considers you to be a hero, and why do you think you were selected for this honor?

Dave Kekich: Again, I don't know. You would have to talk to Joe.

Ralph Zuranski: Well, how will being recognized as a hero change your life?

Dave Kekich: Oh, kind of like the peer pressure scenario, I think. Anytime you go public with your opinions, and your goals and ideas and your philosophies, it puts more pressure on you to make sure you are right, and it also puts more pressure on you to do something positive with it.

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23. Incalculable effort and hardship over countless generations evolved into the life, values and happiness we take for granted today. Every day should be a celebration of existence. You are a masterpiece of life and should feel and appreciate this all the way down to your bones. Aspire to create, achieve and build onto the great value momentum taking place all around you.
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Ralph Zuranski: What is something parents can do to help their children realize that they, too, can be heroes and make a positive impact on the lives of others?

Dave Kekich: I never had children, so I am kind of preaching from Mount Olympus now. But I think just based on my observation, of basically my friends and family who did have children – and I am kind of an uncle to, a real uncle to some and a not-so-real, but an uncle in spirit to others – I think it starts with home education, because the things I think children should learn are not typically taught in schools, like entrepreneurship and rags-to-riches stories, great biographies, but especially values. You just don't seem to find those things in schools.

Also, you will never find the relationship between effort and reward, especially productivity and reward. That is something that has to be instilled in children at a very early age. I think that is going to make their lives so much easier to cope with, and it is going to make it so much easier to grow, to prosper, to walk on the right side of the road if they learn that early in life.

Understanding money is important and its value, because basically in economics, I think young people don't really see the value in money and don't really appreciate what it took to create it. And then the physical things: diet, exercise. Our children now are overweight, more overweight than they have ever been.

They are more out of shape than they have ever been, and a lot of that has to do with the fast food industry and processed foods. A lot of it has to do with the technology that I love so much, because a lot of kids are gamers and are not getting out and running and playing soccer. They are playing soccer with their video games.

I think that another thing that children should share in, that young people should share in, is self-development programs. I think that parents should participate with them in a lot of programs that are available today, and I think that would bond the parents with the children, and parents would learn a lot from it, too. Most parents don't really understand what children need to learn.

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22. The value of any service you have to offer diminishes rapidly once it's provided. Protect your compensation before performing.
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Ralph Zuranski: Yeah; I can imagine so. Well, who do you think are the real heroes in our society today who are not getting the recognition and rewards that they deserve?

Dave Kekich: I think while generally entrepreneurs and business leaders are becoming a little more popular, they are still being more vilified than glorified, in the entertainment industry, especially. And in the press.

You get a lot of bad press; people attack them, and when people rise to the top, they tend to get attacked, but the entertainment industry seems to glorify more villains, more drug dealers, and when they portray business people, they often portray them as evil, conniving, destructive, greedy people.

In reality, sure, every field has those kinds of people, but most successful business people and entrepreneurs are exactly the opposite.

Ralph Zuranski: Yeah, I really believe that is true. Well, why are heroes so important to the lives of young people?

Dave Kekich: Young people are impressionable; the most impressionable times of your life are when you are young. That can be good or bad, and other people are just going to sway them, and that is why it is important to have heroes sway them rather than some of their peers and the media who are at the opposite end of the spectrum, and don't forget the media.

Don’t attack the media because a lot of it is great, but it is entertaining, and business and entrepreneurs maybe aren't very entertaining. Maybe killers and thieves and drug dealers are more entertaining than entrepreneurs and business people.

But the media impresses young people's peers, your children's peers, and they, in turn, impress your children, and often in a negative way, so I think many of the wrong people are emulated, and that is why it is important when people are at their most impressionable ages, they are given heroes, real heroes, to emulate.

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21. Always have lofty explicit goals and visualize them intensely. Assume the attitude that if you don't reach your goals, you will literally die! This type of gun-to-your-head forced focus… survival pressure mindset, no matter how briefly used, stimulates your mind, forces you to use your time effectively… and illuminates new ways of getting things done.
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Ralph Zuranski: How important is it to have trusted friends and a mastermind group to bounce your ideas off?

Dave Kekich: I don't think it is essential, Ralph, but it is a huge advantage. You need to select very carefully who that mastermind group is going to be, though I think you want people who have been selected carefully, who are in tune with their goals, not necessarily their skills, or their experiences, because you want to have a wide variety with different disciplines in there. I think those people do have a huge advantage.

Ralph Zuranski: How do they make a positive difference in your life?

Dave Kekich: For the amount that I have done, they validate or correct my ideas, people to bounce ideas off of, and then I get ideas and inspirations off of them. And I think mostly they give me someone to answer to, and that is a very big, overlooked advantage to mastermind groups.

You basically come out in public and you expose your ideas and dreams and aspirations and your goals to other people. And there is a certain amount of peer pressure to implement your ideas at that point.

It is real easy to have goals and ideas and to keep them to yourself and die with them. But when you start sharing them with other people, it puts a lot of pressure on you.

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