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How Local SEO Can Help You Beat the Competition

However many of the same client's offer services which will benefit their more local clients. Local SEO can help them target these local users more efficiently.

The local search engines and directories are pushing the benefits of the services in 2008, with websites like 192.com providing accurate and local business listings.

How do I benefit?

Well this is actually pretty simple, the keyword "exhaust fitter" in Google will obviously bring the UK's top Exhaust Fitter services, however the keyword "exhaust fitter Nottingham" does not bring back the same National Companies despite them having many branches in Nottingham.

By focusing your campaign around multiple local keywords you will be able to be at a better position with less (or no) competition than the generic keywords.

The less competition of course the higher the chance of a new customer going to your site.

How do I do local SEO?

Again, this is straightforward. Carry on with your current SEO strategy and expand the keyword list to include your branch locations.

Writing keyword rich and local content specific to your branch is also ideal, providing them with the branch contact details and a map will also provide a good user experience.

The Local SEO traffic volumes will of course be lower than a normal SEO campaign, but the traffic is more qualified and builds a relationship between your branches and their clients.

The examples given are of course UK based, but the same philosophy can be applied across the USA and Europe. By focusing your SEO efforts, you will be able to reduce competition and help provide a better experience for your customers.

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